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You wouldn’t last an hour in the asylum that they raised me
Capitalize on the current thing
Sup memelords,
Remember Hurricane Ian, Wordle, and NFTs?
Neither did I until I was reminded by this post (okay, maybe NFTs are permanently burned into my memory, but you get the point).
What ideas are underpriced in 2024?
Here's my list:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every… twitter.com/i/web/status/1…
— George Mack (@george__mack)
3:50 PM • Apr 21, 2024
Most macro trends take over the collective psyche for about 2 or 3 weeks, and then quickly fade out.
The “current thing” seems to have a lifecycle of about half a month, before it quickly gets taken over by the next “current thing”. As memers, we have to ask ourselves how we’re working with this dynamic, not against it.
Is your voice timeless? In other words, does your meme account continue to thrive despite the comings and goings of the new trends? You’ll see some accounts completely attach themselves to a trend, only for their account to die when that trend dies out.
But great memers transcend the current thing; they “capitalize on the current thing”, but they aren’t defined by it.
Anyway, here are a few of my favorite memes from the week:
Charlie’s Memes of the Week
San Francisco police as a shoplifter leaves the store with merchandise they didn't pay for
— AL Khan (@caan_al)
4:00 PM • Apr 25, 2024
This one is a 3 part saga. Check out the original post:
Me politely asking for my job back after quitting last week saying “meme coins will make me a millionaire”
— Gordon (@AltcoinGordon)
4:07 PM • Apr 27, 2024
Then Tate’s reply:
I admit this is funny.
Although the majority of your engagement farming comments under my posts are annoying and I’ve strongly considered blocking you.
This post has bought you a little more time.
— Andrew Tate (@Cobratate)
8:32 AM • Apr 28, 2024
And Altcoin Gordon’s selective cropping 😂
Tate thinks I’m funny 😳
— Gordon (@AltcoinGordon)
10:23 AM • Apr 28, 2024
My favorite use of this Bourdain meme format that was going around this week:
European politicians after signing their 90th AI regulation bill of the year
— VCs Congratulating Themselves 👏👏👏 (@VCBrags)
6:29 PM • Apr 22, 2024
My self confidence is shattered after losing 17 followers, so I made it into a meme:
Elon is purging the bots and follower counts are dropping by the second
Live look at influencers whose egos are being completely shattered as their follower count plummets:
— Charlie Light (@charliewrich)
10:00 PM • Apr 25, 2024
Jason’s Memes of the Week
“Give me cheeseballs or give me death”
Imagine if a journalist was on crack and that crack was memes.
That would be me.
Saturday night before I went to bed, I wrote a quick BREAKING story that blew up the internet. Notice my usage of the word “BREAKING” (it’s a common thing journalists do so I proudly reappropriated their culture).
BREAKING: Man eats a full jar of cheeseballs in Union Square Park today.
For the last 2 weeks, his posters promoting the challenge were spotted across the city.
Today he made history.
Cheeseballman427’s identity is unknown but he’s a local hero to many NYC patrons. We expect… twitter.com/i/web/status/1…
— Jason Levin (@iamjasonlevin)
1:23 AM • Apr 28, 2024
At the time, I had noticed that Cheeseballman427 was blowing up in the NYC Instagram world, but hadn’t made it over to Twitter yet. So I arbitraged on that ASAP, wrote a quick post in 10 minutes, and went to bed.
You gotta always capitalize on the current thing — and the current thing at that moment was cheeseballs.
My other favorite meme this week was the “You wouldn’t last an hour in the asylum that they raised me” copypasta that was passed around.
you wouldn’t last an hour in the asylum where they raised me
— jess ⎕ |-/ (@trumanpotb)
3:14 PM • Apr 20, 2024
Idk how it started, but it doesn’t matter, don’t ask questions, capitalize on the current thing, and remix your own version of it.
Here’s how I did it:
You wouldn't last one hour in the asylum where they raised me
— Jason Levin (@iamjasonlevin)
2:38 PM • Apr 24, 2024
But I was then topped by Monica Lewinsky (just like Bill Clinton!)
you wouldn’t last an hour in the asylum where they raised me.
— Monica Lewinsky (she/her) (@MonicaLewinsky)
12:57 AM • Apr 25, 2024
Cheers to another insane week on the internet.
Remember, if you see a meme or phrase or whatever trending on your timeline, capitalize on it and remix it. Tailor it to your own voice and your brand. Remember it’s not stealing, it’s remixing.
All’s fair in love and memes.